Bean Around The World - The business of coffee

Availability : Australia / Asia Pacific United States Europe

The business of coffee trading is a pretty lively place to be, where excellent market intelligence combined with the ability to respond quickly and effectively to ever-changing consumer trends are essential qualities for the successful trader. The supply chain within this dynamic business game starts with the producers, then come the traders (that's you), your customers (the large outlet chains) and finally the ever-fickle consumers. This captures the essence of New Economy Teamworking, where the 'team' encompasses the whole supply chain. During each phase of the game the consumers dictate the latest taste trends, which in turn enables the customers to announce which particular blends of beans they will require, leaving you the traders with the challenge of buying beans from the right producers in order to produce blends that you can actually sell. The excitement and energy of the game mounts as teams leverage the power of syndicates, information and resources to maximise their profitability.

Duration: 2 hours

Key Learning Points / Messages: Customer focus, strategy and planning for profitability, managing market changes, supply chain management, relationships, cross-functional collaboration, alliance management, negotiation.

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